Photos: Ash Adamson
A.B. Ellie is helping brides say “I do” to the perfect wedding accessories.
When it comes to curating one’s bridal look, there’s more than one way to do it. This fact has guided the career of Ash Adamson, designer at A.B. Ellie, a boutique wedding accessory design studio based in White Bear Lake.
“My sister was engaged, and she ended up choosing an accessory before her dress. It was this ‘aha’ moment,” Adamson says. That was 15 years ago; two years later, A.B. Ellie was born. Adamson co-owns the thriving e-commerce company alongside her mom, Tami Adamson, and sister, Danielle Dady. We asked Adamson about what trends are on the horizon and how to choose accessories to balance a bridal look.
What qualifies as a wedding accessory?
My mind goes to anything beyond the dress. So, obviously, the details we dive into include jewelry, neckties, bracelets, extra rings, clutches, shoes, veils. Those all play into the ensemble of your look. Pulling in these other aspects is important because, if you just have the dress on its own, it’s probably going to look unfinished. Jewelry and veils are our bread and butter.
What materials and trends will we start to see more of in 2025?
Bridal trends do and don’t change. There’s always going to be a bride that’s cool with a minimalist, A-line gown and minimal accessories, and there’s nothing wrong with that.
We’re seeing a resurgence of boho-ness. People are craving a more maximalist approach: lace is coming back, more poetic and ethereal tones. Those romantic textures, corsetry, grand silhouettes are all coming back in a contemporary way.
A.B. Ellie specializes in distinct bridal jewelry and veils.
We’re mindful of what the dresses are doing, and we shape our accessories around that. Assuming that dresses are going more grand, accessories are simplifying. We’ve done a lot of statement pieces in the past, but now we work in more demure mediums, things that don’t overwhelm the look.
How do you decide what statement to make with your wedding accessories?
It comes down to personality. Some brides always wear statement earrings, so that’s a natural fit. For some people, the veil is top priority, so let’s start there before we even think about earrings. I would say when it comes down to making a statement, go with the “pick one” rule. The main thing is finding balance—picking that one statement and making sure that everything else enhances it.
Can wedding accessories go beyond the wedding day?
We pride ourselves on pieces that still feel beautiful years from now. Wear, rewear, repeat! Most of our pieces are not bridal exclusive, so it helps to know that you’re investing in something that you can wear again.
All A.B. Ellie merchandise is sold online and wholesale, and while the production takes place at its studio and Ash Adamson, designer, occasionally takes in-person appointments, A.B. Ellie is not a retailer. For a personalized shopping experience, A.B. Ellie offers complimentary styling sessions online with its Style Me service, which pairs customers with a stylist to find the right fit within A.B. Ellie’s accessories line.
A.B. Ellie
info@abellie.com
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