Pexels/Vlada Karpovich
“If you build it, they will come.” This quote from Field of Dreams is symbolic of one of the most important business lessons I have learned as an entrepreneur and business owner: Build community.
White Bear Lake is a wonderful and supportive community. When I was pitching the idea of opening a curated retail experience, I knew building community and relying on connections and relationships was important to business success.
There are so many amazing businesses in White Bear Lake, and I know I am not alone when I say, life as a solopreneur can get lonely. Everything from sourcing products and marketing to managing finances and more falls on business owners’ shoulders, so tapping into the community is key. As a business owner, who can you work with? What other businesses can you lean on and share experiences with? Who can you ask for help?
When we work with our neighbors, share successes and build partnerships, our community of White Bear Lake only gets stronger—and that benefits everyone.
Amelia Reigstad, Ph.D., is a communication consultant, bestselling author and founder of The Women Collective, a curated retail experience in White Bear Lake. Learn more at thewomencollective.com.
