It’s no secret that the COVID-19 pandemic hit small businesses hard. That’s why the team at Create Space, located in downtown White Bear Lake, threw a ‘Hail Mary’ and reached out to the GMA team. “They got back to me right away,” says owner Katie Cooley. “They were sure that DIY kits would be very popular.”
While Create Space has traditionally offered private parties in their own studio and events with local organizations, all of this business disappeared during COVID-19, so they started selling to-go kits.
Landing a spot on Good Morning America gave Create Space the boost it needed to stay afloat. “We sold over 3,000 kits that we shipped within 72 hours of the sale,” says Cooley. “We also sold 1,500 kits on back-order that we shipped within 28 days.”
In September, Create Space started once again to host small private events at the studio, but are continuing to sell to-go kits nationwide—with local delivery and curbside pickup options available for those in town. “Make your own wood signs, string art, wreaths and ceramic Christmas trees,” says Cooley, of the holiday offerings, which can be customized by color, stain, etc. The to-go kits include all materials, instructions and access to online video tutorials